Our specialisms and experience

Our senior team have extensive client side experience and we understand the role of both quant and qual research, however we are quantitative research experts and most of the work we do is quantitative.

Quantitative

We have run hundreds of studies in our careers all around the world. We understand regional nuances and at MAC regularly conduct research in the US, Canada, LATAM, China, Australia, APAC, and of course the UK and mainland Europe.  

At MAC Research we specialise in the following:

Innovation 

Concept testing with full design rigour. 

Claims / names testing using MaxDiff.

Pricing and Range Optimisation

CBC, Van Westendorp, Gabor Granger, TURF.​

Advertising copy testing

We have run many international copy tests testing new ads against a benchmark for the category.  ​

Tracking

In 2021 we set up a 16 market full service brand equity tracker for a global client across Europe, N.America, LATAM, and APAC​. Switching to MAC Research enabled the client to double the number of markets covered within the existing budget, while the dashboards continue to delight the numerous end users.

Qualitative

For qualitative research needs we partner with trusted qual specialists for online or face-to-face focus groups, IDIs, bulletin boards etc.  

In 2021 we ran a year long qual-quant B2B community among mechanics and independent workshop owners in the UK and Spain for a global client.

As well as a regular monthly quantitative survey on a different topic each time, the community required regular focus groups and IDIs throughout the year, covering a range of innovation and attitudinal topics. A great success, the community gave the client greater depth of understanding to help inform decisions on the development of potential new services.