Core Team

Michael Alborough 

Consultant & Founder

Michael has 25+ years' experience in market research, evenly split between agency and client side. A pioneer of testing and implementation of DIY research techniques.

Inna Baxendale

Business Development & Marketing Manager

Inna primarily works on business development and project management. Inna has worked in different industries, legal and professional services. 

Holly Turk

Business Development & Research Executive

Holly is the newest member of our team. Holly focuses on business development, website coordination and assiting with market research.

Adam Hankinson

Qualitative Consultant

Adam Hankinson is an independent qualitative specialist with an 18-year track record of leading global research. Adam’s expertise and passion is in immersive methodologies that uncover deeper human truths, as well as in helping translate insights into growth opportunities via strategic and brand consultancy thinking.

Richard Snoxell

 Research Consultant

With a client side perspective and agency side rigour, Rich has worked on most things in his 20+ years in research. The last decade has seen a focus on the tech sector, B2B and comms testing.

External Consultants


Laura Church


Martin Silcock


Julie Orvain



Cheryl Hart


Isa Leone