Core Team

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Michael Alborough 

Consultant & Founder

Michael has 25+ years' experience in market research, evenly split between agency and client side. A pioneer of testing and implementation of DIY research techniques.

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Inna Baxendale

Business Development & Marketing Manager

Inna primarily works on business development and project management. Inna has worked in different industries, legal and professional services. 

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Richard Snoxell

Research Consultant

With a client side perspective and agency side rigour, Rich has worked on most things in his 20+ years in research. The last decade has seen a focus on the tech sector, B2B and comms testing.

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Adam Hankinson

Qualitative Consultant

Adam Hankinson is an independent qualitative specialist with an 18-year track record of leading global research. Adam’s expertise and passion is in immersive methodologies that uncover deeper human truths, as well as in helping translate insights into growth opportunities via strategic and brand consultancy thinking.


Glynis Naughton

Research Consultant

Glynis has  25+ years’ experience representing the voice of the customer in large, global organisations and has worked  across a wide and diverse range of categories and markets. With a pioneering spirit she embraces trying out new approaches that help brand teams put the customer ‘front and centre’ of everything they do in an increasingly time and budget-constrained environment.

Holly Turk

Senior Research Executive

With a background in Biology, Holly is able to apply her analytical skills to her diverse role within business development and market research.  Holly primarily works on project management, website coordination, generation of leads and creating interactive dashboards for the end client.

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Myles Donnelly

Business Development & Research Executive

Myles has a wide variety of experience, both academically within politics and international relations as well as in the security and tech software sectors. He brings these varied perspectives to bear in his work within the business development and market research functions.

External Consultants


Laura Church



Martin Silcock



Julie Orvain



Cheryl Hart


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Isa Leone