Core Team
Michael Alborough
Consultant & Founder
Michael has 25+ years' experience in market research, evenly split between agency and client side. A pioneer of testing and implementation of DIY research techniques.
Inna Baxendale
Business Development & Marketing Manager
Inna primarily works on business development and project management. Inna has worked in different industries, legal and professional services.
Richard Snoxell
Research Consultant
With a client side perspective and agency side rigour, Rich has worked on most things in his 20+ years in research. The last decade has seen a focus on the tech sector, B2B and comms testing.
Adam Hankinson
Qualitative Consultant
Adam Hankinson is an independent qualitative specialist with an 18-year track record of leading global research. Adam’s expertise and passion is in immersive methodologies that uncover deeper human truths, as well as in helping translate insights into growth opportunities via strategic and brand consultancy thinking.
Glynis Naughton
Research Consultant
Glynis has 25+ years’ experience representing the voice of the customer in large, global organisations and has worked across a wide and diverse range of categories and markets. With a pioneering spirit she embraces trying out new approaches that help brand teams put the customer ‘front and centre’ of everything they do in an increasingly time and budget-constrained environment.
Elina Leventaki
Research Executive
Elina has a background in Social and Consumer Behaviour Psychology, specialising in the interaction between mindfulness and consumer values. Elina's experience conducting academic research projects in behavioural science and choice architecture, provides a strong foundation and novel insights into her role as research executive.
Holly Turk
Senior Research Executive
With a background in Biology, Holly is able to apply her analytical skills to her diverse role within business development and market research. Holly primarily works on project management, website coordination, generation of leads and creating interactive dashboards for the end client.
Myles Donnelly
Business Development & Research Executive
Myles has a wide variety of experience, both academically within politics and international relations as well as in the security and tech software sectors. He brings these varied perspectives to bear in his work within the business development and market research functions.
Daniel Stokell
Research Executive
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External Consultants
Laura Church
Consultant
Martin Silcock
Consultant
Julie Orvain
Consultant
Cheryl Hart
Consultant
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