MAC Research provide any type of quantitative research, including some advanced methods e.g. Volumetric Forecasting, Choice Based Conjoint (with or without the provision of a simulator), Max Diff, TURF etc. Trackers, Ad-hoc, and Continuous Research. We work with automated suppliers or we have developed our own range of bespoke testing tools. We can build benchmark databases and design/construct dashboards for tracking or continues studies.
We offer a full range of complementary services with DIY/ self-serve platforms. We can undertake any, or all of: the setup, translations, questionnaires, guides, scripting, data cleaning, back-translations, (human or machine) coding of opens, (human or machine) analysis, reporting and presentations. We can also deliver amazing dashboards for tracking or continuous studies. If you already have DIY tools in place, we can work within your contractual arrangement, or recommend the best platforms currently in use.
Many qualitative methods are available on insight platforms. The qualitative research we conduct including ethnographics, communities, focus groups/IDI's and immersions. Mobile devices are increasingly used in qualitative research to capture in the moment rich media about consumers everyday lives.