MAC Research Team

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Michael Alborough 

Consultant & Founder

Michael has 25+ years' experience in market research, evenly split between agency and client side. A pioneer of testing and implementation of agile research techniques.

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Richard Snoxell

Research Director

With a client side perspective and agency side rigour, Rich has worked on most things in his 25+ years in research. The last decade has seen a focus on the tech sector, B2B and comms testing.


Glynis Naughton

Research Consultant

Glynis has  25+ years’ experience representing the voice of the customer in large, global organisations and has worked across a diverse range of categories and markets. She embraces trying out new approaches that help brand teams put the customer ‘front and centre’ of everything they do in an increasingly time and budget-constrained environment.

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Inna Baxendale

Business Development & Marketing Manager

Inna primarily works on business development and marketing. Inna has worked in different industries, legal and professional services. 

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Myles Donnelly

Senior Business Development & Research Executive

Myles has a wide variety of experience, both academically within politics and international relations as well as in the security and tech software sectors. He brings these varied perspectives to bear in his work within the business development and market research functions.


Daniel Stokell

Research Executive

Dan has a background in statistics and psychology, specialising in consumer behaviour and social influence. This, combined with the experience gained from his own entrepreneurial endeavours, provide a unique perspective and strong basis going forward in his role as a Research Executive.

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Holly Turk

Senior Business Development / Research Executive

With a background in Biology, Holly is able to apply her analytical skills to her diverse role within business development and market research. Holly primarily works on project management, website co-ordination, and creating interactive dashboards for the end client.


Elina Leventaki

Research Executive

Elina has a background in Social and Consumer Behaviour Psychology, specialising in the interaction between mindfulness and consumer values. Elina's experience conducting academic research projects in behavioural science and choice architecture, provides a strong foundation and novel insights into her role as Research Executive.

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Adam Hankinson

Qualitative Consultant

Adam Hankinson is an independent qualitative specialist with an 18-year track record of leading global research. Adam’s expertise and passion is in immersive methodologies that uncover deeper human truths, as well as in helping translate insights into growth opportunities via strategic and brand consultancy thinking.