Zappi has been extremely disruptive to the market research industry over the past few years. Their automation platform has enabled entire end-to-end projects to be constructed within their expertly designed product suite. This has made it easier than ever, to conduct efficient market research and make swift business decisions. As a self-serve platform, Zappi requires an extra level of involvement by the research user. This can be a barrier to adoption in some cases, therefore
Efficiency is key to market research. The many changes over the years (e.g. online), are the result of technology driving efficiency. This has enabled users to conduct faster and cheaper research. We are now observing, what we believe to be, the most significant transition towards in-house Do-It-Yourself (DIY) market research. There has been a steady adoption of these tools over the past few years which is starting to shape our industry. Survey Monkey was one of the original
We Are MAC Research. The New Year has started and we want to try something different by creating this blog. We hope this platform will prove to be informative and provide details of the work we conduct. We are a pioneering research consultancy, bridging the gap between self-serve (DIY) market research tools and the deficit of skills and time to use these tools. We predict there will be tremdous growth in this sector due to the increased benefits associated with this approach.